Spring 2008 Ad (Ode to me and Courtney...former Cheerleaders :-) lol)
According to WWD.com:
"Target in March will launch a new fashion initiative called Designer Collaborations. The program will bring the styles of well-established designers to the mass merchant at typical Target prices. Alexander McQueen is the first on deck and will design a version of his McQ collection called McQ Alexander McQueen for Target. The collection will have rock 'n' roll influences and edgy details such as studs and tattoo-print fabrics. Designer Initiative is a separate program from Target's Go International, which focuses on young or emerging designers. Target said additional Designer Collections will be announced in the future. Each collection will be available in stores for a limited time."
"Target in March will launch a new fashion initiative called Designer Collaborations. The program will bring the styles of well-established designers to the mass merchant at typical Target prices. Alexander McQueen is the first on deck and will design a version of his McQ collection called McQ Alexander McQueen for Target. The collection will have rock 'n' roll influences and edgy details such as studs and tattoo-print fabrics. Designer Initiative is a separate program from Target's Go International, which focuses on young or emerging designers. Target said additional Designer Collections will be announced in the future. Each collection will be available in stores for a limited time."
Okay so first of all....YESSSSSSSSSSSSSSSSSSSS!
And then I was like..."fashion initiative called Designer Collaborations?" Aren't they doing this already...but this key difference is, is the Go International line introduces us to up and coming designers while Designer Collaborations gives us established Designer collections.
Looking forward to March already!
