It doesnt surprise me that Chanel has made this move. I remember Chanels models were walking out of a huge iMac sometime around winter 2006. Since then they've been making waves into the digital realm and industry. Hong Kong is in my opinion the best place to launch the mobile art. My experience in Hong Kong was that the city and the people embrace technology. Im keeping my eyes peeled for more!
MOBILE ART is above all a new form of artistic expression, an unique experience, combining architecture, art, sound creation and fashion.
For more information, please visit www.chanel-mobileart.com
VENUE: Star Ferry Car Park – Central, Hong Kong
EXHIBITION PERIOD:
27 February – 5 April, 2008
(Venue closed on 12 & 13 March)
Via. Chanel official press release