Jessica/Yoshi

Name:Jessica Gueco - most people know me as Yoshi (highschool nickname)

Occupation:I work my 9 to... um there is no really end time to my day job! Everyday as a sales rep for In4mation clothing (a brand/store from Hawaii focused on the skate/surf/street culture). My side hustles consist of buying/designing for Fatlace, a few gigs with Hellz-Bellz, and some other side blogging hustles I do for special projects and R&D.

Bragging rights: HAHA! Not sure, but I've put out a few designs for Homeroom Clothing hoodies and tees, I'm known to have quite the collection of kicks, I'm working on a few collaborations that will knock your socks off ladies, most importantly I've somehow managed to surround myself with an AMAZING and uberly talented group of friends. Truly grateful.

Where are you at now: In limbo. HAHAHA jk - I'm at work =)

Design philosophy: Simple and sophisticated.

Favorable typeface(s): Helvetica (great movie - thanks Mark!)

What is playing on your iPod: Weezer, T.I., Natasha Bedingfield, DJ Shadow, Lil Weezy, Powderfinger, Jay-Z, The Pixies, Kelly Clarkson (shush), Led Zepplin, Iron Maiden, Marley, some Fergie, hahahaha pretty random stuff i know..

Your daily internet surf includes: where to start??? fatlace, facehunter, nitrolicious, manila style, cool hunting, wooster collective, honeyee, highsnob, hypebeast, itsdesignrelated

Guilty pleasure is: DESSERTSSSSSS! Brownie a la mode, apple pie a la mode, pizookies, ice cream cakes, sundaes, banana splits, fried ice cream, cold stone's cheesecake fantasy with brownies!

How do you get your news (tv, paper, net): Usually the news on tv and the web.

Drink of choice: hmmmmmmm.... i RARELY drink - but I'd have to say Jameson is pretty tasty (when i DARE!)

On a Friday night or Sunday morning you are: At home watching a Netflix DVD with the man and Sunday mornings you'll find me cooking pancakes in my pj's while fending my cats off with my foot or a spray bottle!

Dead or alive who is your favorite designer: ooooh good question... I would have to go for... well, I love Marc Jacobs, Lanie from Hellz-Bellz, Jeff Staple, just to name a few. And I adore the artist of "Little People" ( http://little-people.blogspot.com/)

Most iconic design: HMMMMM - another good one! I'd have to go with the Nike swoosh, the green color and font used by Starbucks, and uhmmm the 3 stripes by Adidas (although I much rather preferred their original design!)

You cant live without: My bberry and hair products!



Favorite trend: Blackberry messenger, blogging, and high-waisted wide legged jeans!

If you weren't a designer you would be a: FBI or CIA agent

Best book/magazine to read is: Cutie or Mini Jap mags!!! =)

What sort of educational background / work experience did you have before you started doing what you do now? NOTHING! hahahaa! I was a Politics major that just had great interests in fashion and street culture.

What has been a constant in your life / work and why? Working hard and to continue to work hard at EVERYTHING I get involved in - from family, relationships, jobs - everything!

What really gets you pissed angry? When people LIE.

What do you want people to remember you by or for? Being a woman of my word.

What kind of music are you into and do you find music inspiring? Do you listen to music when working? I love listening to well produced music - like Timbaland or singers with nice voices. I honestly love euro because it reminds me of my travels and life when I was there... Sure, I listen to my ipod or Pandora at work to keep me uppity.

If you could change one thing about design what would it be and why? I don't think I would change anything really. Design is all about trial and error and discovering new ways of doing the same things.

If you could choose 1 super power to have what would that be (be invisible, leap through time, freeze people, think xmen!) and why: To see the future - so I can forecast trends and become rich =)

What inspired you or made you want to become a designer? Growing up I've always been fascinated by fashion and design. To be involved in this industry has definitely helped define who I am through my own ideas and creativity. To know that you can physically show how you feel or show who you are as a person through art is an amazing thing.

How do you find balance? I'm a control freak so I like to get things done my way and get things done right away. This somehow helps me juggle all aspects of my life.

If you had to spend 24hours with 1 person in an elevator who would it be and why? Hmmmm... oh boy - this might get me into trouble! Besides Igei, my boyfriend, I'd have to say my really good friend -- he's a great artist known for his graffiti and a man that has many MANY years of experience and stories to tell! That's why he'd be my second choice - just to hear all his tell tall tales - wait? Is that a phrase? Did I get that right? =)

Anything else you wan to say, promote, do: Talk is cheap! Go out and DO!

Props to Jessica! Thanks so much!




my CONCLUSION
Fatlace isn’t just sneakers. It a lifestyle. It is truly the interests of the people who make the brand. The hard working people behind Fatlace and YOU the audience that take part in supporting the store, the blog, and the events.

you can check out Jessica and her blog on:
http://fatlace.com/yoshi/