If you haven’t yet heard the news, Publicis Groupe and Google have anounced a collaboration to swap executives at each other’s companies. The effort is being led by Google’s Tim Armstrong and Penry Price. Publicis will represent with Digitas Chairman-CEO David Kenny. AdAge reported that the goal is to create “initiatives related to accelerating the ability of technology to make advertising more effective.”
Maurice Levy said the exchange of talent will start soon. “For a few months or a year, people from Publicis Groupe [companies] will be working at Google, and people from Google will be working at some of our companies.”
This is little exchange program is very cool. Why? These huge advertising agencies really are trying to get savvy, to bust out of their bubble and save their asses. We’re all for effort.
source: media bistro
24 January 2008
Publicis And Google: The Exchange Program
