Just your typical Wednesday Morning...

in NYC...wherein the hustle & bustle surrounding Herald Square appeared just the same, despite the big event going on inside select H&M stores in NYC, LA, SF, and Chicago.

So I made plans to arrive at the Herald Square at 9 AM, just in time to see a long line of anxious and excited shoppers. However, when I got there and to my surprise there was no line. That's when I realized that they let customers in an hour early. So I braced myself for the madness, but again, to my surprise there was none! I was pretty disappointed to not see any crazy people fighting over a polka dot tee :-(, but instead calm, focused shoppers. But I was amused at how H&M tried to weave in their own polka-dot pieces and other similarly deconstructed clothes and watch shoppers make a dash for it, then throw it to the side once they realized there was no CdG label. Those sneaky h&mers

NYMag.com also confirmed my assumptions in that past H&M collaborations were a lot crazier such as the Roberto Cavalli, which sold out in 15 minutes, and according to The Cut "practically the whole state of New Jersey showed up". My theory is that CdG is not as mainstream as compared to Stella McCartney or Roberto Cavalli, although it is now after this collaboration.

So how was it over on the West Coast? Please do share.


Courtesy of The Cut and taken at 5th Ave & this is how it did NOT look over in Herald Square.

Herald Square Window Display


The only time it got crazy was when a sales associate was coming to replenish the floor with pieces left at the register

See? calm and collected.

One of the lucky ones...