Charlotte Ronson will be designing a diffusion line for J.C. Penney and will be in stores this Spring.
Courtesy of WWD.com
The Plano, Tex.-based retailer has signed a long-term deal with the New York-based Ronson to design a full contemporary sportswear collection called I [Heart] Ronson, hitting 600 of Penney’s 1,093 stores for spring selling. The line will also be available on jcp.com and in Penney’s catalogues.
The collection is the latest in a series of exclusives launched by Penney’s this year as it seeks both to add buzz to its fashion offerings, especially in the contemporary and juniors areas, and lure the cautious consumer in the difficult economy.
