Some how at work I've been given the responsibility of informing my team about typography. As a designers we've all gone through typography classes, however, after time goes by and as we get older sometimes we all need a brush up. So I will share this weekly drop of information with you as well.
Robert Bringhurst
1.2.4 Choose a typeface or a group of faces that will honor and elucidate the character of the text.
This is the beginning, middle, and end of the practice of typography: choose and use the type with sensitivity and intelligence. Letterforms have a tone, timbre, character, just as words and sentences do. The moment a text and a typeface are chosen, two streams of thought, two rhythmical systems, two sets of habits, or if you like two personalities, intersect.
The root metaphor of typesetting is that the alphabet is a system of interchangeable parts. Every comma, every paranthesis, every e, and in context, even every empty space, has style as well as bald symbolic value. Letters are microscopic works of art as well as useful symbols. Typography is the art and craft of handling those doubly meaningful bits of information. A good typographer handles them intelligent, coherent, and sensitive ways.
A fun site to check out is myfonts.com you can find fonts and it suggest fonts that have the same characteristics for more variety.
