iDR News

This week's industry's news

NY: Art Gallery Openings
For the last exhibit in its Chelsea space, the Bowery-bound White Box gallery is letting a bunch of tattoo artists have free reign — on paper, anyway. The artisans from New York Adorned will ink up photos taken by the downtown scenester Patrick O’Dell. Meanwhile Exit Art offers “Summer Mixtape Volume 1,” a collection of the curators’ favorite work from local artists this year. They’ll also provide a soundtrack on a specially programmed jukebox. Go listen and look.

via. NY mag

Everywhere: As Sales Rise, McDonald's Will 'Evolve' Dollar Menu
McDonald's, which has faced increasing pressure from its usually docile franchisees over the low margins of its dollar menu, says it is determined to tweak the offerings until they're profitable. The chain intends to continue offering inexpensive options, says Ralph Alvarez, the chain's president-COO, "but what sits on that menu will look different than now because it has to be profitable."

via. Ad Age

Everywhere: YouTube, Big Media Firms Becoming Friends
Cnet's Greg Sandoval suggests that peace may be near for Google and Hollywood, who have long been at war over the amount of pirated videos that appear on Google's video-sharing site, YouTube. Indeed, if deals like the one announced last week with Lionsgate are any indication, YouTube could soon be the legal home to clips from popular movies and TV shows. Why? Now that Google has ramped up its content filtering efforts, major movie and TV studios are softening to the prospect of having their stuff passed around the video-sharing site, which has an unmistakable brand and an unmatchable reach in online video.

via. Cnet News.com

Everywhere:Facebook To Deepen Ties With App Developers
As bloggers complained that Facebook announced a whole lot of nothing at its developer conference in San Francisco, developers happily received news of the social networking giant's new application verification process. Closely held Facebook now plans to begin verifying applications in order to allow some developers greater access to Facebook features than others. Jia Shen, co-founder of app maker RockYou, told The Wall Street Journal: "I am really happy they clarified the sorts of applications they want on the site. For a long time, that wasn't clear."

via. Wallstreet Journal

NY: Publicis, New York, to be led by J&J exec
Joe McCarthy, VP-worldwide advertising for Johnson & Johnson, has been named CEO of Publicis Worldwide, New York.

via. Ad Brief