Perhaps Jessica and myself have been talking lots of Hellz Bellz, but I came across this artist from the Hellz Bellz site-Roxy Cottontail. Here is how she decribes herself :
Roxy Cottontail is the woman that every girl rocking Nikes and huge earrings longs to be. Roxy, who also goes by Oxy (get it?), is a streetwear fashionista, full-time hustler, and arguably one of New York's best-known promoters/DJs