Do you ever walk around with your ipod and pretend you are in a music video or something? No...just me? lol, K fine...well to get an idea of what i'm talking about...I found those Old Navy commercials that I love so much, which lucky for these models have a perfect song playing in the background of their make-believe life. In these extended versions of the last 2 Old Navy commercials they both feature music from Lights- "Last Thing on Your Mind" and "February Air."
Ad campaigns, store displays, ambience all play a huge role in influencing the way I shop. Besides having the right product, you need the right lighting, music, imagery, spokespeople, models, etc....
