Edie Rose

According to Women's Wear Daily (WWD), Edie Rose is not the the name of the latest celeb baby to be popped out, but it is the name of the new clothing line collaboration between Rachel Bilson and DKNY jeans! This new line, named Edie after her grandmother, and Rose after a close family friend, will premiere in September, will be reasonably priced from about $20-$50, and Bilson is planning on personally wearing goods from her own line, just like we've seen Sarah Jessica Parker on the streets, proudly wearing clothes from her Bitten line for Steve and Barry's. I feel this is one of the few celeb fashion lines that is the real deal. Bilson obviously has her own distinct style, a love for Vintage, and she is even taking this time to lay low from acting to really understand the craft of design. I'm looking forward to this line, and hoping since Bilson is also a shortie, I'll be able to find pants that aren't 10 ft long. Yay!

Here's a sneak peek.