Digital Agency of the Year, AKQA

Ive been a fan of AKQA. Their work is exceptional, consistent, and innovative for a design firm. AKQA was announced Digital Agency of the Year by no surprise by Ad Age. Here is their article. 

When most of his peers were still in school, Ajaz Ahmed was embarking on a wholly different kind of education. Just 18 years old and working in Apple's marketing department on new-product launches, Mr. Ahmed landed on a conclusion that many seasoned business people are still struggling with: "The worlds of technology, media and entertainment were colliding," he says.


Four years later, Mr. Ahmed founded AKQA, a digital agency built on yet another collision. "Our belief is that marketing and product have converged," says Mr. Ahmed, the agency's chairman. "The consumer doesn't separate the marketing experience from the product experience."

Only the densest of old-school agency execs will need that one explained. There are a million ways to see how it's a dark day for advertising as it was practiced throughout most of the 20th century. Study after study shows that consumer immunity to advertising is as jacked up as it's ever been. Put simply, even if you get people to watch your ads, those ads aren't gonna fool anyone. That's why, it could be argued, the notion of agency as embodied by AKQA and shared by only a few others is the most vital one around.

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Pictured above: AKQA chairman Ajaz Ahmed and CEO Tom Bedecarre are building a new model for the agency/client relationship. Photo Credit: Darryl Estrine. Via. Megan McIlroy for Ad Age
AKQA