YSL goes digital

So with the emergence of technology it was only time for fashion house to embrace it. I remember in the past Chanel had a runway that had a huge iMac as its stage. The models would walk out of the silver base. Now YSL, Yves Saint-Laurent’s Fall 2008 men’s wear collection debuts on a video instead of on the catwalk. It is completely avant garde. The Daily reports today that instead of unveiling the collection in the tradition way—elevated walkway, lots of cameras, Anna Wintour in the front row—Mr. Pilati has decided to show it off on the big screen. Its approach is to have closer connection with its audience versus the long distance of the catwalk and viewers. The London music video production company Colonel Blimp, produced this digital film.

below is last years show