Is this an attempt to elevate the brand and its visibility? I applaud them for the effort but the YouTube wannabe video seems to fail on execution. The fashion show seems to be an effort to make the brand more edgy with cool music (which the site fails to give a playlist, that would be nice to have added) bright orange clothes, and white sunglasses everywhere. Banana Republic and its motherbrand Gap is known for its mass produced, closet staples. So why deter for what they are good at? Atleast the music is good.
http://www.bananarepublic.com/browse/info.do?cid=35127&mlink=35127,352643&clink=352643
13 January 2008
Since when did BR have a fashion show?
