12 June 2008

American Caveman Fall 08

So my good friend Tello introduced me to an awesome guy with a very familiar name to me a few weeks ago. Later that day, I received an email and was intrigued by his line, American Caveman. Jason Boyd - lead singer of former Audiovent (woot woot!) and brother of lead singer Brandon Boyd of my favorite band growing up, Incubus (hehehe). Needless to say, I was very suprised when I got the email, but I was even more suprised at his humbling words as well as passion for his line.

American Caveman is ethically produced in LA, the hoodies are made of bamboo fleece, the tees are organic cotton, all artwork and designs are created by Jason (with the exception of the "Ships" design, that was a piece made by his mom that was stitched before he was born - WOW!).

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To the left, the "Ships" shirt - go mama Boyd!

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This Eco-friendly brand urges all of us to not only think more green, but BECOME more green (and no, I don't mean like become the HULK).

"The City"

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More photos HERE

Thank you Jason for opening our eyes to more eco-friendly alternatives. Also! Keep your eyes peeled for his interview on iDR!